Monetization Strategies
Digital publishing is flexible, interactive, quick to market – and it’s completely trackable. This makes advertising and attracting new readership enjoyable to grow and foster. There are many creative ways to serve advertisers and to market to readers that go above and beyond monetization tools built-in to the platform.
Take advantage of monetization webcasts, digital media kits, free app promotion programs, and best practice training.
We've staffed up to include expertise in this area. With a proven track record of growing digital revenue streams, training media sales teams, as well as assisting publishers on launching custom digital offerings, our team of media veterans can act as an outsourced custom media division for publishers. Creating offerings based on your market, our monetization team will develop, package and train sales teams on selling custom solutions. Content development and turnkey programs are available to help you grow revenue without burdening existing staff. Project management services are also available to ensure project success, client satisfaction and peace of mind for publishers.
By sharing ideas and concepts through web seminars, individual consultations and conference presentations, GTxcel is able to inspire the same types of successes achieved by B2B and B2C clients like Summit Business Media, Cowles Business Media, International Thomson Communications, McGraw-Hill, Cox, Hearst-Argyle TV, Comcast, PBS, and NBC.
