The GTxcel™ Solution includes digital editions of magazines as well as digital catalogs, digital brochures, and marketing materials, such as whitepapers or e-books.
Non-Flash technology displays the digital edition beautifully in the browser without the need for plug-ins or Flash. This lets the publisher deliver content that can be viewed on any modern, web-enabled device, such as a desktop, laptop, tablet, or smartphone.
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Integrate the digital edition with other media channels to increase reach. iFrame the digital edition on a website, feature it in newsletters, deploy new issues to subscribers via email, or share through social media networks. Open up the publication to search engines for referral traffic. Add back issues to extend shelf life. You can also add audio, video, slideshows, and rich media to bring pages to life. Readers can search across issues and save their favorite pages.
The digital edition supports banner advertising in its web reader interface that can be updated when new issues are published or through an ad server. Other interactive features, such as blow-ins, videos, or surveys, can be used to deliver advertiser messages or to turn the publication into a survey mechanism. The digital edition can even be “split” and sent to targeted lists with its own messaging inside.
Digital editions can be free to view and open access, subscriber-managed, or made available to members-only. The digital edition can be sent to a specific opt-in list with access validated via a unique URL, which works well for controlled access titles, such as alumni or association magazines. Additionally, subscriber management features like “look inside” make it possible for publishers to protect content while sampling.
Email services are available to notify readers of new issues and to give the reader one-click access to the publisher's digital edition. The email team at GTxcel prepares and sends the email on the publisher's behalf. Accessing the digital edition is seamless as subscriber-managed titles utilize unique URLs that validate the user behind the scenes.
Publishers can track readership down to the subscriber level, such as pages viewed, ads clicked, or videos watched by a certain person for subscriber-managed titles. For lead generation or editorial insight, turn on “Reader Behavior Tracking” to measure who interacted with the publication and in what ways.
GTxcel email services include sample email templates, benchmarking figures, CAN-SPAM compliance, and direct access to reporting. Additionally, GTxcel™ works closely with the audit bureaus to send access reports that save publishers time and money.
