Mobile Apps

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Bold Branding in the App Store

There is no better way to build brand loyalty than to be there for readers with the information they want and need, 24/7.

With native apps, publishers can have presence in the iTunes Store, Apple Newsstand, Google Play, and the Amazon Appstore.

A reader can open the magazine-branded app on their iPad or other mobile device to find the kind of interactivity offered by the digital edition, plus an array of reader-friendly features to help the user discover articles, share content, and connect with peers.

To receive more information about how your publication might appear and function as a mobile app, and the additional advantages it can provide to you, click here!

Mobile App Samples

Consumer Apps

Consumer Apps

B2B Apps

B2B Apps

Association Apps

Association Apps

Academic Apps

Academic Apps

Magazine App Features

Native apps are tailored to each platform, so users on an iPhone, iPad, Android smartphone, Android tablet, or Amazon Kindle Fire find themselves in an immersive magazine experience that is intuitive and easy to consume on the device. The GTxcel™ suite of apps are fast to download, easy to navigate, and optimized for Retina display, which makes them the perfect complement to mobile devices.

The branded magazine app contains a library of issues to be read at the user’s convenience, even while offline or in “airplane mode,” which is a key benefit of a native app. Users can search, save, and share content all from within the highly branded app environment. Push notifications are sent to the user’s device when a new issue is ready to encourage repeat usage.

See our features in action

 

App Access Options

There are various access options for apps depending upon the publisher’s needs and app store requirements. Essentially, the publisher can choose to:

  • Sell the app in the App Store
  • Offer a free, subscription-supported app
  • Offer a free app with in-app purchase
  • Offer a free, advertising-supported app

The Account Management team at GTxcel works with the publisher to explore options.

Open Up New Sources of Revenue

Make the magazine app ROI-positive with a sponsorship splash screen that greets all readers entering the app, and banner ads that can be sold to advertisers as an additional media placement opportunity. Banner ads appear in various views while inside of the app to accommodate sponsor messaging and branding.

Add interactive modules like slideshows, Twitter feeds, and 360-degree views that support a logo and/or banner ad for branding purposes. Offer an RSS feed to a partner to display news, reviews, and Twitter updates.

GTxcel™ products make it possible to track reader response and behavior, which provides value-added information to advertisers. Publishers can track number of downloads, time spent, pages viewed, and more.

More >> Case Studies

Oldest Flour Company in America Inspires Newest Mobile Publishing Feature

When you've been around for 223 years, planning for the next 223 is expected, says King Arthur Flour Baking Sheet editor Susan Reid. This is one company that's got their recipe down pat - including print, digital, web, and mobile publishing - as well as books, products, and classes.

Costco Promotes While They Connect

Self promotion isn't a new idea, but it's often under-utilized by busy publishers. Costco Wholesale Corporation, publishers of The Costco Connection, uses self-promotion boldly and consistently to create awareness about their cross-platform offerings.

What They Are Saying

“We know the 55+ audience is one of the fastest growing segments using mobile devices, and our new apps will allow them to carry the best of AARP with them, no matter how far they travel from their computer. Our audience is active well into 50+ years and beyond, and AARP believes it’s important for them to have access to content that’s relevant to their community of peers, wherever they go.
Sami Hassanyeh, Senior Vice President, AARP Digital Strategy & Operations

“Embracing a mobile platform shows our audience and advertisers that we are paying attention to their needs. It’s critical that we be at the forefront of innovation and smart business practices. I’ve always felt that a responsible publisher has to adapt to the market and generate quality content across as many channels as possible. Now we have basically set the stage for the next generation of entrepreneurs.
Mark Tavarozzi, VP of Consumer Marketing, Entrepreneur Media, Inc.

“Dave Campbell’s Texas Football is a 51 year-old print brand that publishes twice a year. The demand is there to have a strong digital offering. So when it’s very clear where you can find new revenue and reach untapped readers, you have to jump on board. For us, we couldn’t do it fast enough. Having a mobile app is critical. Our books are collectible, so having a green, updatable solution adds significant value. For us, this has been a good experience. The app store sales have paid for the app. First generation is 120th of what we will expand to.
Adam Hochfelder, General Manager, Texas Football