There is no better way to build brand loyalty than to be there for readers with the information they want and need, 24/7.
With native apps, publishers can have presence in the iTunes Store, Apple Newsstand, Google Play, and the Amazon Appstore.
A reader can open the magazine-branded app on their iPad or other mobile device to find the kind of interactivity offered by the digital edition, plus an array of reader-friendly features to help the user discover articles, share content, and connect with peers.
To receive more information about how your publication might appear and function as a mobile app, and the additional advantages it can provide to you, click here!
Native apps are tailored to each platform, so users on an iPhone, iPad, Android smartphone, Android tablet, or Amazon Kindle Fire find themselves in an immersive magazine experience that is intuitive and easy to consume on the device. The GTxcel™ suite of apps are fast to download, easy to navigate, and optimized for Retina display, which makes them the perfect complement to mobile devices.
The branded magazine app contains a library of issues to be read at the user’s convenience, even while offline or in “airplane mode,” which is a key benefit of a native app. Users can search, save, and share content all from within the highly branded app environment. Push notifications are sent to the user’s device when a new issue is ready to encourage repeat usage.
There are various access options for apps depending upon the publisher’s needs and app store requirements. Essentially, the publisher can choose to:
The Account Management team at GTxcel works with the publisher to explore options.
Make the magazine app ROI-positive with a sponsorship splash screen that greets all readers entering the app, and banner ads that can be sold to advertisers as an additional media placement opportunity. Banner ads appear in various views while inside of the app to accommodate sponsor messaging and branding.
Add interactive modules like slideshows, Twitter feeds, and 360-degree views that support a logo and/or banner ad for branding purposes. Offer an RSS feed to a partner to display news, reviews, and Twitter updates.
GTxcel™ products make it possible to track reader response and behavior, which provides value-added information to advertisers. Publishers can track number of downloads, time spent, pages viewed, and more.