The Rivista™ CMS from GTxcel publishes a responsively designed website. This means your website displays according to the screen size of the reader's device, whether they're on small or large screens, or even TVs! With Rivista5 there’s no need for a separate mobile site. There’s no pinch and zoom. Publishers can now deliver an engaging website experience across tablets and smartphones with ease. Rivista™ takes a mobile-first approach to future-proof your web presence.
Publish once for all screens and keep readers on your website. See MyNewOrleans.com as an example.
Rivista is accessed through a web browser and content can be added and updated in real-time. A tagging system is used to organize content and to align advertising by topics. The publisher's team can easily add articles, images, multimedia, and feature-rich modules as part of the content creation process.
The Rivista CMS gives you flexibility to brand, style, and lay out content in a way that exemplifies your brand. It’s fun to add modules like weather, calendars, slideshows, videos, photo galleries, polls, newsletter sign-ups, and so much more. Create local geobase directories for restaurants or service providers that provide value to readers and advertisers.
Top of the Town is built on the Rivista CMS and connects local publishers and their advertisers. Readers can opt-in to receive special offers via text message for local restaurants, hot spots, and retailers. Top of the Town is a lead generation and loyalty program from GTxcel™ that uses proven local marketing tools -- print ads, web directories, SMS, video, email, social, and point of sale. Read more about Top of the Town as a partnership program.
All Rivista™ sites are monitored by Google Analytics or can be integrated with a publisher’s tracking system of choice to record important user engagement, such as unique visitors, traffic patterns, and time spent on site.
The Rivista CMS accepts served ads which display on rotation on the site. All standard IAB ads are accepted. Using an ad server, ads can be targeted to different users or website content to maximize results. Align ads with editorial content to make content marketing a success. Read more about Ad Serving here.