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When you've been around for 223 years, planning for the next 223 is expected, says King Arthur Flour Baking Sheet editor Susan Reid. This is one company that's got their recipe down pat - including print, digital, web, and mobile publishing - as well as books, products, and classes.

Self promotion isn't a new idea, but it's often under-utilized by busy publishers. Costco Wholesale Corporation, publishers of The Costco Connection, uses self-promotion boldly and consistently to create awareness about their cross-platform offerings.

It's probably safe to say that publisher Kevin Geiger and his team at Traveler Media are not hard-pressed for beautiful content. Showcasing blue skies, calm waters, and swaying palm trees does not seem terribly challenging. Yet, as a company that publishes for two very different markets -- Hawaii and British Columbia -- understanding those markets and keeping content seasonally relevant requires some serious insight and coordination.

The quality of their video is so fine that readers can hear the soft crunch of tires on French cobblestone as elite cyclists tour the countryside. In a fully layered sound track, church bells peal in the distance, and interviews with athletes and manufacturers are as compelling as in any documentary.