AARP publishes three magazines: AARP The Magazine, AARP Bulletin and AARP Viva. AARP The Magazine is the world’s largest circulation magazine and the definitive lifestyle publication for AARP’s nearly 40 million members and Americans 50 and over. These magazines are offered as a service to members. They are also used to generate new members.
“We know the 50+ audience is one of the fastest growing segments using mobile devices, and our new apps will allow them to carry the best of AARP with them, no matter how far they travel from their computer. With GTxcel’s help, our digital readership is up 60% in less than six months.”
Sami Hassanyeh | SVP | AARP Digital Strategy & Operations