According to eMarketer, spending on digital advertising will experience double-digit growth through 2015. Mobile is a major contributor. Digital accounts for a quarter of all ad spend – and growing! In a study titled, “How Magazine Media Readers Evaluate and Use Digital Newsstands,” conducted by GfK MRI and the Association of Magazine Media (MPA) in November 2012, more than 1 in 4 readers have INCREASED time spent with magazine media after reading digital magazines.
- 80% of readers take action after downloading a digital magazine
- Over half visit the magazine’s website
- Nearly a third recommend the magazine to a friend
- Over 25% visit the magazine’s social media channels
There are many ways to reach readers on the web and on their mobile devices. Here’s an overview of advertising in digital editions and mobile apps.
Advertising Solutions Learn More