130% increase in first-month impressions
Kept 100% of ad revenue
60+ hours of productivity saved with one workflow
Workflow in Action
Images can be bulk uploaded and file names can be used as captions.
- Automation on the large (100 image) daily mug shot gallery saves over 60 hours of productivity annually
Content can be published to the site and app simultaneously from a single interface.
- Stories are posted quickly and easily for immediate consumption
- Push notifications can be sent with direct links to content
Updates to the home page can be made quickly and easily using a drag and drop interface.
- A special feature – like local election coverage – can be created in minutes with 0 development and $0 expense
Page views increased 130% in first month and have stabilized at the higher level
Mobility has been built into the WCCB-TV website. Pages are automatically responsive, so the viewing experience is clean and simple on any screen size
Workflow improvements have created efficiencies that allow the website team to increase the volume of published content and have time to think more creatively
"You need to have a responsive site built for all devices. Mobile is the top priority, and that's what GTxcel does."
-Caryn Little, Digital Content Director, WCCB-TV