Every publisher has needs that are unique to their brand. We’ve put a lot of focus on evolving our publishing platform over the last 6 months to provide more custom solutions for publishers through the release of Turnstyle Custom Editions and GTxcel for WordPress. The Custom Storefront is another step in that direction and one we hope will provide publishers with more opportunities to monetize and promote their content.
A Custom Storefront in our apps has been on our radar for a long time – this is the #1 most viewed screen of every app and it needs to satisfy each publisher’s unique goals. Additionally, customers coming from Adobe’s Digital Publishing Suite (DPS) have seen an increase in engagement by customizing the main screen of the app. To provide more opportunity, publishers can now replace the default home screen with a responsive HTML5 version that can be customized to each publishers needs.
The customized storefront shown here is divided into 3 sections – the top carousel, the issue grid and the right rail. On smaller screens, the sections will stack so it’s going to look great everywhere. We’ve made it easy to use this screen as a starting point so publishers who want to simply use the carousel and right rail to promote issues, featured articles, upcoming events or advertise can do so without having to customize the entire screen.
For now, the storefront can be customized by our professional services team. Over time, we’ll be providing the documentation and tools for publishers with a technical staff to build and edit their own storefronts as well as adding support for the storefront on the web.