A common complaint with replica editions is that the reading experience on smaller devices isn’t up to snuff. We created Turnstyle to provide an engaging reader experience on any screen size, and we’ve seen great gains in session times and shared content as a result.
Since responsive editions are a new paradigm for publishers and advertisers, we also offer a hybrid approach that gives readers a choice between the replica print design that they know and love and a rich, responsive article view that is readable and engaging on all devices.
When readers open the Table of Contents for an issue, they have a choice of which edition to read. As our Director of User Experience and Product Management, I wanted to make sure that readers understand the two options and that it was easy to access either one.
When we first released Turnstyle, we designed different TOC interfaces for the iPhone and iPad. In our internal usability testing, we found that the iPhone version was easier for readers to use. We’ve now redesigned the iPad TOC, taking inspiration from the phone version to give readers a clearer choice between the Turnstyle and replica editions. Readers can now easily read the content in whichever format is best for them.