Content Management Systems
Web Content Management
Don’t have the time and money to build and support a world class website? Frustrated with the cookie cutter CMS’s out there? Unable to vet the scores of plugins and options out there? GTxcel has simplified everything for you. Our web content management offerings, GTxcel for WordPress and Rivista, allow you to create rich, interactive content experiences to promote your brand and retain users. Publishers will love the publishing-specific tools, but you don’t need to be a publisher to take advantage of our suite of tools, templates, and features.
Video Content Management
GTxcel offers a robust, easy-to-use Video Content Management System (VCMS) for companies large or small. Your videos are your brand – don’t let YouTube and Vimeo build their own brand on top of your content. Our VCMS offers comprehensive services including broadcast quality video playback on all devices, video hosting and streaming, content management and syndication, advertising, and analytics, helping companies optimize their video workflows and monetize smartly. Video monetizes 4-5x more than text!
Turnstyle Web and Native Apps
Turnstyle is a digital edition platform that lets publishers build responsive, engaging editions for every screen size and every platform in one efficient workflow. Tools like Adobe DPS can help publishers create rich experiences, but the hundreds of hours required to create digital content in a print workflow, lack of cross-platform support (web), and the lack of integrated tools make it impossible to find ROI. Turnstyle takes a different approach, leveraging responsive design to deliver the same rich experiences in just a few hours, provides integrated tools to drive audience and monetization, and is truly cross-platform (mobile web, desktop web, native iOS, Android and Kindle apps).
Publishers can create digital editions of magazines, catalogs, brochures, or marketing materials. Whether you’re a print publisher looking to explore the digital realm, or a brand using content to tell a story, GTxcel offers creative and business-minded services to increase readership and monetize content across channels. The digital edition uses scalable, non-Flash technology to be viewed on any desktop, laptop, or mobile device. To create a digital edition the publisher submits one high-resolution PDF and we will make sure it can be published on all devices and all screen sizes!
Advertising Features and Programs
All your content is being delivered to your users. Now what? It’s time to capitalize and maximize your return on investment. GTxcel’s products and services include our own advertising platform, video ad solutions, monetization managed services, and directory services. Deciding the best way to monetize your content can be frustrating and overwhelming. We help you get the right ad, to the right user, at the right time. It’s time your content started paying you!
Your website and app are just one place where readers will consume content. The future is distributed, and we’re building an infrastructure that integrates with everything. GTxcel’s patent-pending Semantic Content Pool stores all of your content for multi-channel distribution. Our powerful APIs transform content to comply with the specifications of every channel, whether it be Flipboard, Facebook Instant, or your own apps and websites.
The UPP is built on top of RESTful APIs for content, user management, video and other platform features. These APIs not only power GTxcel apps and sites, but allow publishers to create custom integrations into their workflow, integrate with 3rd party systems or provide a backend for custom app development.
GTxcel offers behavioral analysis that tracks user behavior across all your content, regardless of device, and builds a profile. This allows you to target very specific content recommendations, cross promote your other sites/apps, and drive readers to the most popular and relevant content, as well as sell products, services, and subscriptions.
All-in-one analytics solution covers web, apps, and video. Native and 3rd-party integration are both available. Are users watching the whole video or just a portion? Which CTA are they clicking on? The more you know about your users, the more you can engage with them, and GTxcel helps you manage, collect, analyze, and report.
Search is often overlooked, but that is usually because standard search solutions are hard to use and not very accurate. We believe that search is a component that drives users to the content they are looking for. Content is fed directly from the content pool into the search index, so all your content is available across web, apps, APIs, and more.
User Access Engine
The user access engine ties users together across all properties and devices, allowing single sign-on and cross-platform user tracking and analysis. Available to all facets of the UPP (Apps, Digital Editions, CMS), we also support 3rd-party integrations with fulfillment firms, association management systems, and social sign-in.