Northstar Travel Media is the leading business information and marketing solutions provider to the $300 billion U.S. travel, tourism and meetings industries. Through its award-winning media brands, proprietary content, research and customized marketing solutions, Northstar offers unparalleled depth of information and services to clients in every vertical segment of the travel industry.
Start Small, Build Big
When the travel and event industry was hit hard by economic downturn, Northstar looked for ways to increase readership and engagement without breaking the bank. GTxcel suggested monetization strategies for custom apps for their magazines. Northstar solicited sponsorships for the digital editions, and advertisers jumped at the opportunity. These sponsorships paid for the startup costs of the apps, and continue to be a revenue source for the magazine titles. Readers get an engaging online experience, and Northstar adds a new revenue stream. A true win-win.