The GTxcel Rayos Platform Offers Flexibility & Opportunity For Sales Teams
Migrating to a new content management system also means migrating your ad campaigns. This is a good time to evaluate what is good or bad about your current campaign strategy, then change or enhance what you have been doing to increase revenue, simplify processes, or add new features.
Flexibility For Your Sales Strategy
The Rayos Platform offers flexibility. It doesn’t matter whether you use DFP Premium or Small Business, or have a multitenant DFP instance. Inventory can be structured to be more hierarchical or more linear depending on how you want to organize it.
Using the platform’s categorization features, your content can be organized so you can target a large section of inventory, a subsection of that inventory, or even a specific page and position.
Rayos Platform: Built Using DFP Best Practices
We use DFP’s Google Publisher Tags asynchronous single request tags. This makes for a faster page loading experience because pages don’t have to wait for ads to load in order to load content.
Using DFP’s tagging best practices, GTxcel’s ad strategy is configured so all DFP features are supported, including features like responsive tagging and lazy loading.
Additional Opportunities Beyond Banners
The Rayos Platform offers a rich array of ad integrations that allow you to sell beyond the standard IAB ad sizes and placements.
Our product team is focused on monetization as it develops new features. These include:
- Gallery ad interstitials
- Gallery ad IAB refresh
- In-article ads
- Pre-roll, mid-roll, and post-roll video ads
- Dynamic ad insertion into Livestream
- Creative templates, including responsive wallpaper ads and adhesion ads
- Robust app interstitials, banners, and IAB placements
- Easy third-party integrations with Nativo and others
Onboarding Made Easy
GTxcel has an enthusiastic and experienced team that can help you, providing you as much support as you need to create your strategy and traffic campaigns. We have experience working with many types of publishers, from the most inexperienced to the most advanced. Our consultation and support is tailored to help guide you through onboarding based on your goals.
Flexibility allows you to try a strategy or a feature to see if it adds value and fits your needs, making adapting or changing easier. It also allows us to keep innovating and exploring fresh ways to approach new challenges.