This is the final article of a five-part series that covers email marketing essentials. Today we’ll be covering split testing.
Email Best Practices for Publishers Part IV: Tracking Performance
This is the fourth article in the series that covers email marketing essentials. Now that you understand all the factors that can affect a campaign’s performance, you’ll need a firm grasp of which key performance indicators to monitor.
Email Best Practices for Publishers Part III: Content Optimization
In this article, I’m going to cover optimizing your content. That includes everything from messaging and tone, to personalization and linking.