This is the second of five articles that cover email marketing essentials. Today we’ll cover email design optimization, which includes overall aesthetic, size, text, fonts, colors, etc.
This is the first of five articles that cover email marketing essentials. In this article, I cover planning and scheduling – which includes defining the goal of your email, audience management, and schedule optimization.
We know analytics are important to you, so we’re delivering a summary to your inbox every month! Your digest will include important key performance metrics and a CSV file for convenient importing.
GTxcel recently had the pleasure of hosting a virtual discussion panel for the City & Regional Magazine Association.
Predicting changes in reader behavior is the key to a successful audience development strategy.
Because digital subscriptions are flexible and can be quickly modified, there are always opportunities to test and innovate with different access models.
When conventional distribution channels become disrupted, Turnstyle can provide continuity, delivering your content and peace of mind.
By understanding their platform’s capabilities and following best practices, publishers can be confident in their digital strategy during these uncertain times. There’s little doubt that the COVID-19 pandemic has changed …
2019 was an exciting and busy year for us! As we take a look back at some of our milestones, we’d like to give a big thank you to all of our publishers. We’re looking forward to what’s in store in the coming year!
Faced with a growing ecosystem of platforms and distribution channels, digital publishers rely on more sophisticated tools to effectively deliver content and maintain their brand cohesiveness.