During uncertain times, digital strategies can create communication consistency by maintaining content accessibility and engagement momentum. Here are eight ideas to consider when utilizing a digital platform to help keep …
This is the final article of a five-part series that covers email marketing essentials. Today we’ll be covering split testing.
This is the fourth article in the series that covers email marketing essentials. Now that you understand all the factors that can affect a campaign’s performance, you’ll need a firm grasp of which key performance indicators to monitor.
In this article, I’m going to cover optimizing your content. That includes everything from messaging and tone, to personalization and linking.
This is the second of five articles that cover email marketing essentials. Today we’ll cover email design optimization, which includes overall aesthetic, size, text, fonts, colors, etc.
This is the first of five articles that cover email marketing essentials. In this article, I cover planning and scheduling – which includes defining the goal of your email, audience management, and schedule optimization.
GTxcel recently had the pleasure of hosting a virtual discussion panel for the City & Regional Magazine Association.
Predicting changes in reader behavior is the key to a successful audience development strategy.
Because digital subscriptions are flexible and can be quickly modified, there are always opportunities to test and innovate with different access models.