This is the final article of a five-part series that covers email marketing essentials. Today we’ll be covering split testing.
Email Best Practices for Publishers Part IV: Tracking Performance
This is the fourth article in the series that covers email marketing essentials. Now that you understand all the factors that can affect a campaign’s performance, you’ll need a firm grasp of which key performance indicators to monitor.
Email Best Practices for Publishers Part III: Content Optimization
In this article, I’m going to cover optimizing your content. That includes everything from messaging and tone, to personalization and linking.
Email Best Practices for Publishers Part II: Design Optimization
This is the second of five articles that cover email marketing essentials. Today we’ll cover email design optimization, which includes overall aesthetic, size, text, fonts, colors, etc.
Email Best Practices for Publishers Part I: Planning & Scheduling
This is the first of five articles that cover email marketing essentials. In this article, I cover planning and scheduling – which includes defining the goal of your email, audience management, and schedule optimization.
Predicting Reader Behavior with Publisher Analytics
Predicting changes in reader behavior is the key to a successful audience development strategy.
Should You Be Testing New Subscription Models?
Because digital subscriptions are flexible and can be quickly modified, there are always opportunities to test and innovate with different access models.
Publishers Need Continuity During Print Channel Disruptions
When conventional distribution channels become disrupted, Turnstyle can provide continuity, delivering your content and peace of mind.
As the Global Crisis Evolves, Publishers are Focusing on Digital with a Renewed Sense of Urgency
By understanding their platform’s capabilities and following best practices, publishers can be confident in their digital strategy during these uncertain times. There’s little doubt that the COVID-19 pandemic has changed …
2019: A Look Back
2019 was an exciting and busy year for us! As we take a look back at some of our milestones, we’d like to give a big thank you to all of our publishers. We’re looking forward to what’s in store in the coming year!
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