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Predicting Reader Behavior with Publisher Analytics
Predicting changes in reader behavior is the key to a successful audience development strategy.
GTxcel launches custom analytics for 1,000+ unique customers, powered by Mixpanel
GTxcel used Mixpanel to provide custom analytics to more than 1,000 media companies. In doing so, GTxcel customers get the data they need for mobile publishing and track metrics that matter most to drive readership.
Increasing Reader Engagement with Responsive Articles
On average, readers spend 2 to 3 times longer on an article in Reading View than they do on a replica in Page View.
March Product Updates – Advertising & Analytics
View PostFebruary 2019 Updates: Search, Analytics and Library
Updates: Analytics dashboard improvements, library updates, pull quote handling and link highlighting.